The 75% Solution

When it comes to creativity, you have to accept you don’t have the time to be a genius — even though you’ll have those genius moments.


I have a lot of projects that pass by my desk. Artists new to the game are trying to get their first — maybe second—idea financed. They want someone to believe in them like their mother believes in them. Honestly I hardly have the energy to care about their project.

I’m not trying to be harsh. It’s not like everything I see is garbage. Maybe just 75%, but more on that later.

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